FROM THE FOUNDER TO YOU
Founder of WHITETREE, Megumi Florence
A story of discovery in the midst of finding balance. After graduating from the prestigious design school Istituto Marangoni in Milan, Megumi worked tirelessly everyday as a designer and had a poor work-life balance. When her own physical condition began to decline due to this, she started becoming interested in herbs as a way to improve her body condition.
Through her study of herbs, she rediscovered the importance of setting aside time for yourself to care for your own mind and body. Having personally experienced how herbs provide support for our bodies by bringing the blessings of nature into our bodies, she began creating her own herbal soaps and candles. After moving to Southeast Asia, Megumi received many requests from a wellness consultant in Singapore and eventually established her own company in Singapore in 2014, WHITETREE HEALTH AND BEAUTY.
Since then, WHITETREE has entered into many official partnerships with wellness-centred products and products that support prenatal and postnatal mothers as its main focus. Official partners include The Kahala Hotel in Hawaii, Capella Hotel Singapore and Bangkok, and many major hospitals in Singapore such as Raffles Hospital and Thomson Medical Centre.
Even now, WHITETREE continues to grow as a global brand with its products well loved in over 5 different countries.