3/8 is International Women’s Day. This years’ theme is #IWD2020 and #EachforEqual. With the concept of “Care for yourself. Go out into the world. Care for others.” between 2/26~3/8 (International Women’s Day) ~5/10 (Mother’s Day) WHITETREE Pte. will hold a campaign to support Bangladeshi women hosting the Rohingya Refugees. #GenderEquality #SDGs5
美容健康ブランドWHITETREEは、IC Net Limitedバングラデシュホストコミュニティプロジェクトの共同スポンサーであり、2月17日～3月8日（国際女性デー）～5月10日（母の日）に製品販売の一部をロヒンギャ・ホストコミュニティ女性支援プロジェクトに寄付する為に「One Cup of Favor for Rohingya Host-Community Women」を開催いたします。
WHITETREE Pte. is a supporter of "Rohingya Refugee Host-Community Livelihood Development Project" by IC Net Limited, a Japanese International Development Consultancy Firm.The campaign will be held between the dates of February 27th – March 8th (International Women’s Day) – May 10th (Mother’s day).
Women are often given the role of “care takers”, but we want to emphasize that it’s okay to put yourself first. WHITETREE products are "self-care" products to support self care moments. Thats why for our campaign our slogan is “Care for yourself. Go out into the world. Care for others.”
①Post a picture of you (and your friends and family) with WHITETREE TEA
② Hashtag #1CupforWomen and tag whitetree_tea
③ Share your moment on SNS
We will post and share the women involved in this project and those who participated on SNS and FB event pages. Everyone, please add # 1CupforWomen + Whitetree_tea (insta) (FB: WHITETREE) to SNS and participate in this project of International Women's Day.
Later, We are planing to upload photos of vegetable farms and local women we supported in the Rohingya-Host community.
[How to join the Campaign]
When purchasing WHITETREE products from the following URL, key in "forwomen"in the coupon code field to donate and also get free shipping.
*The portion of the money will be donated to support gardening livelihood development for women.
美容健康ブランドWHITETREE HEALTH AND BEAUTY 代表取締役・ブランドプロデューサー。『幸せの循環』をビジョンに掲げ、世界中の生産者から消費者まで関わる人が笑顔になるブランド作りを実施。女性のライフスタイルに合わせた高品質有機ハーバルティーホワイトツリーは世界６カ国でグローバル展開。内閣府主催「アジア・太平洋 輝く女性の交流事業」にてアジアで活躍する女性起業家に選出、シンポジウムに参加。個人執筆やコラム連載、監修等で活躍する傍ら、様々なブランドのコンサルティング、海外進出支援なども行う。著書『ココロとカラダを癒す ハーブを楽しむ暮らしのレシピ』（朝日新聞出版）
With her vision of “Circle f happiness,” Representative Director and brand producer of health and beauty company, WHITETREE HEALTH AND BEAUTY, Megumi creates brands that make people happy and connected, from producers to consumers around the world. WHITETREE is a high-quality, organic herbal tea tailored to women's lifestyles and has now expanded to more than six countries. Megumi was selected as one of the best female entrepreneurs in Asia by Japan’s Gender Equality Bureau Cabinet Office's “Asia-Pacific Women Entrepreneurs Exchange Program” and participated in their 2019 symposium. While active in personal writing, column serialization and supervision, Megumi also offers consulting for brands and overseas expansion projects.
As a passionate individual on Gender Equality, Women's Right, and Women's Economic Empowerment in International Development, Natsumi is currently working at a global consultancy firm IC Net Limited as Gender Specialist. She understands feminist theories and gender lens analysis in development context and is currently engaged in Livelihood Development Project for Women in Rohingya Host Communities. She is qualified in Gender and Organizational change and has the ability to bring gender mainstreaming within an organization. With the rich background working with women, children, and teenagers she is also a skilled facilitator with experience in facilitating workshops for marginalized members of society.